Mobility as a Service (MaaS) has emerged as a promising solution to address various challenges associated with urban transportation. By offering a wide range of innovative services, MaaS has the potential to transform the way we travel in cities. However, it also faces several challenges, one of which is helping users choose the right subscription plan.
The Promise of MaaS:
MaaS offers a single platform that integrates various modes of transportation, such as public transit, carsharing, bikesharing, and ridehailing. This integration allows users to seamlessly plan, book, and pay for their journeys, regardless of the mode of transportation they choose.
MaaS aligns with the growing trend towards a more functional and green economy. By promoting the use of shared and sustainable modes of transportation, MaaS can help reduce traffic congestion, air pollution, and greenhouse gas emissions.
The development of MaaS in the transport sector
Mobility as a Service (MaaS) aggregates the services of public and private transport companies (public transport, self-service transport, on-demand transport, car sharing) on a single platform. Users can then find the best route, pay for their journey, and validate and store their ticket directly on a single application.
This mobility service is transforming the way transport is used. MaaS encourages people to give up car ownership or long-term rental and to adopt a pay-as-you-go approach to using intermodal services. MaaS is therefore part of a rapidly developing functional economy. A greener economy that replaces the purchase of goods or services with their use.
The Mobility as a Service offer is particularly aimed at people who want to travel differently. It gives users the possibility to travel in an ecological and economical way, by using public transport or alternative modes of transport (scooters, bicycles, electric vehicles).
MaaS solution providers make an application available to their users. Users can choose their destination, define their time slots, and book and pay directly for a multimodal journey.
MaaS (Mobility as a Service) is a service that can help users save time, money, and promote green mobility.
It does this by:
- Providing a single application that finds the best mode of transportation for a user’s journey.
- Charging users only for the service they use.
- Offering access to public transportation and alternative modes of transportation.
MaaS transportation offers are customizable and scalable. Payment can be made per trip or with a flat rate (subscription). However, this choice can be problematic for users who are always looking for the best service at the best price.
How to help MaaS users choose the right package?
Users are looking for simplicity. With multiple transportation apps available, MaaS makes their lives easier. However, the choice of the most suitable fare can dampen their enthusiasm: is it better to pay for a single trip or choose a monthly subscription? And in the case of a subscription, which offer should you select?
Two solutions can encourage MaaS users to choose the right package:
- Offer a simulator: A simulator allows users to enter their travel habits and preferences. The simulator then calculates the cost of each MaaS package based on the user’s input. This helps users to compare the different packages and decide the one that best suits their needs.
- Use CPQ software: CPQ (Configure, Price, Quote) software can be used to create a personalized quote for each MaaS user. The software takes into account the user’s travel habits, preferences, and budget to create a quote that is tailored to their individual needs.
Relying on a CPQ
A CPQ (Configure, Price, Quote) is a tool that allows you to easily create quotes, taking into account the company’s pricing policy.
This solution makes it easier to close a sale by quickly and automatically generating a quote. If the quote meets the customer’s expectations, they can validate it directly online.
CPQ software takes into account the variables and criteria specific to each customer. Each quote is accurate, consistent, and quickly generated. Additionally, these software programs are integrated into the payment process.
In the case of a MaaS application, it facilitates the customer’s purchase step and the administrative and financial constraints of the company.
The synergy between the simulation and the CPQ software makes it easier for customers to buy and for MaaS solution providers to manage.
In conclusion, Mobility as a Service is transforming the way transportation is used, by encouraging pay-per-use consumption. However, to succeed in the functional economy, companies must focus on offering the right product or service at the right price. Pricing policy is therefore a strategic element.
Opencell’s business is to support companies in the success of a recurring business model, by offering a flexible, agile and scalable pricing solution. We work directly with mobility operators to implement their new business models, based on usage or subscription scenarios.
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